Start Your Own Music Blog
The first thing you want to do is to take a look at the most successful music blogs online today. Even if they are not related to the genre of music you most enjoy, you want to see both what they have in common, and what makes them unique. The goal is not to copy a site, but to find inspiration—and gain a general frame of reference.
While researching the most successful music blogs of the moment, pay particular attention to whether they are global, and how long they have been around. Take detailed notes, covering what you do and do not like about the blogs you find—and utilize these notes for brainstorming.
Also, consider the avenues they utilize in conjunction with their blog. This includes interactive features, podcasts, apps, mixed tape streaming, and shared online playlists.
In case it has to be said, you must be creative to succeed in the world of professional blogging. You must craft engaging blog posts that your visitors want to read. Set specific goals for how many music reviews to add each week, as well as how many blog posts related to your genre you will commit to.
Aim for 3-5 posts each week while you are just getting started, and maintain 2-4 once you are more established.
While posting with consistency is essential, so is creativity and quality. There will be times where you struggle to find a topic to blog about—so consider current trends or the time of year. For example, you could write a blog about “Timeless Summer Favorites”, ”Award Winning Artists”, ”One-Hit Wonders”, or a “Great Holiday Song’s You’ve Probably Never Heard.”
You must begin networking ASAP. If relevant, reach out to local bands and industry leaders for live interviews. Also, connect with local and globally celebrated musicians and industry leaders on social media—and at live events. This will help to spread the word that there is a new blog in the music industry, and is essential for building your fans and followers.
Keep in mind that you need to do more than just “friend” or “follow”, but begin to build mutually beneficial relationships. Building connections are essential to all industries, but especially in the music industry. For example, if you become a regular within your local music joints—they are likely to pass along your info to musicians and industry leaders.
If your blog will be featuring local and less mainstream artists, you may be pleasantly surprised to learn how easy it will be for you to gain access to them for podcast interviews, live interviews, free tickets to concerts, free music, free paraphernalia, and even free press releases that can become part of your blog content. As you gain momentum, you will receive the same from major artists, music festivals and events, and major music labels.
You are sure to love music, or we wouldn’t be discussing how to start a music blog. However, once music blogging becomes your part-time or full-time gig—you run the risk of burning out. If your passion for music begins to fade, your readers will notice. This is why it is essential to building a team, even if it is small. This could be other bloggers, someone you can send to some of the live performances you want to be covered, and individuals who love the same genre of music, and will help you source new songs and musicians.
The advice above highlights the key ingredients you will need to focus on when starting a music blog. Starting a music blog will also require you to design (or outsource the design) of your blog, research relevant keywords, invest in free and paid online marketing, and create written content to compliment your blog.Even though audio music is the primary focus of your blog, the written content is essential for optimizing your blog—as well as providing your blog visitors with relevant tips, tricks, and advice that will keep them coming back on a regular basis. On top of that, the written content is essential for marketing materials—including white papers, press releases, and guest blog posts designed to drive traffic back to your primary music blog.I